Features Categorical System of Bank Marketing

Kotelevskaya Yuliya V. () and Novikova Tatyana V. ()
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Kotelevskaya Yuliya V.: Kharkiv Institute of Banking of the University of Banking of the National Bank of Ukraine
Novikova Tatyana V.: Kharkiv Institute of Banking of the University of Banking of the National Bank of Ukraine

Business Inform, 2012, issue 12, 326_329

Abstract: The basic concepts of the bank marketing are analysed in the article, namely, "bank transaction" and "bank favour". Also, a concept "bank product" is shown out. On the basis of it the complex of measures is offered with the purpose of improvement of of communication policy of bank which is actual in the modern terms of bank market of Ukraine development from position of market of users.

Keywords: bank marketing; bank transaction; bank favour; bank product (search for similar items in EconPapers)
Date: 2012
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