Formation of Marketing Strategies and Programs in the Context of Global Change

Vedernikova Olga A., Babenko Nataliya V. and Rybas Yana N.
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Vedernikova Olga A.: National Technical University "Kharkiv Polytechnic Institute"
Babenko Nataliya V.: National Technical University "Kharkiv Polytechnic Institute"
Rybas Yana N.: National Technical University "Kharkiv Polytechnic Institute"

Business Inform, 2012, issue 6, 194_196

Abstract: This article gived an analysis of modern trends in globalization processes and their connection with the formation of a global business strategy. It was substantiated the topicality of forming a new conceptual approach to strategy development in a "stable instability". It was proposed a model of development strategy, which involves the formation of interconnected network of alternative strategies, and allows flexible to adapt to changing conditions.

Keywords: marketing strategy; global changes; global business strategy; stable instability (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:idp:bizinf:y:2012:i:6:p:194_196

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