Forming Advertising Strategy for Enterprises on the Basis of SWOT-Analysis

Maksimiv Bogdan M. ()
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Maksimiv Bogdan M.: Ivan Franko National University of Lviv

Business Inform, 2012, issue 7, 152_156

Abstract: In the article influence SWOT analysis is certain an author on forming of effective strategy of development for enterprises. Marketing and advertising strategies are also distin-Marketing and advertising strategies are also distin-distinguished. Development of strategy must begin from a situatioonal analysis, from exhaustive verification and research of all important internal and external factors, involved in this situation. Determination of strengths and weaknesses of this company, threats and possibilities enters here.

Keywords: advertising strategy; SWOT-analysis; strategic management (search for similar items in EconPapers)
Date: 2012
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