Forming of Marketing Support of Commodity Innovative Policy

Ptashchenko Yelena V.
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Ptashchenko Yelena V.: Kharkiv National University of Economics

Business Inform, 2012, issue 7, 160_162

Abstract: In the article substantive provisions are considered in relation to forming of commodity innovative policy of enterprise and possibility of optimization of the use of marketings instruments within the limits of marketing support.

Keywords: marketing support; commodity innovative policy; marketings instruments (search for similar items in EconPapers)
Date: 2012
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