Marketing of Multual Relations in Supply Chains Management

Tankov Konstantin N. ()
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Tankov Konstantin N.: Cherkasy State Technological University

Business Inform, 2012, issue 7, 180_183

Abstract: The evolution of theory of marketing of mutual relations as pre-conditions of expansion of conception of management the chains of deliveries is investigational in conception managements by the chains of demand, which is directed on forming of competitive edges of their participants.

Keywords: concept of supply chain management; logistics; supply chain relationships; evolution theory of relationship marketing; the concept of demand chain management (search for similar items in EconPapers)
Date: 2012
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