Application of the concept of the integrated marketing on railway transport in the conditions of branch reforming

Zorina Yelena I. (), Naumova Yelena E. () and Antonova Aleksandra I.
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Zorina Yelena I.: Ukrainian State Academy of Railway Transport
Naumova Yelena E.: Ukrainian State Academy of Railway Transport
Antonova Aleksandra I.: Ukrainian State Academy of Railway Transport

Business Inform, 2012, issue 8, 192_195

Abstract: In this article the necessity of using the concept of integrated marketing in the management of railway transport is proved. The main tasks of marketing divisions are defined. Stages of strategic marketing planning are considered.

Keywords: marketing; railway transport; passenger traffic; competitiveness (search for similar items in EconPapers)
Date: 2012
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