Methodological Approach to Assessing the Level of the Model

Mavridu Viktoriya Yu. ()
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Mavridu Viktoriya Yu.: Kharkiv National University of Economics

Business Inform, 2012, issue 8, 224_229

Abstract: The article proposes a model "Mosaic brand" which is adapted to the franchise business. Improved filling of essential components of the brand. Methodical approach to the evaluation of the use of model "Mosaic brand" in the enterprise.

Keywords: mosaic brand; franchise; brand (search for similar items in EconPapers)
Date: 2012
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