Features of Consumer Behavior and Principles Affecting the Industrial Consumers

Mironenko Irina I.
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Mironenko Irina I.: Kharkiv National University of Economics

Business Inform, 2012, issue 8, 229_231

Abstract: The company cannot succeed if it ignores the needs of consumers. Economic activity covers all aspects of the functioning of the market, including consumer behavior, identifying with the help of appropriate indicators, trends in consumer demand. In the framework of relationship marketing the article deals with current issues concerning the behavior of industrial consumers of exposure to and control its behavior.

Keywords: industrial consumer; model of behavior; behavior management (search for similar items in EconPapers)
Date: 2012
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