The Strategy of Promoting Web-site of the Company

Babenko Nelya A. ()
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Babenko Nelya A.: Kharkiv Institute of Trade and Economics of Kiyv National University of Trade and Economics

Business Inform, 2012, issue 8, 235_237

Abstract: The article analyzes the strategy of promotion web-site of the company. The problems of developing a strategy to promote the company web-site on the Internet. An algorithm for the development of promotion strategy web-site of the procedure and its promotion. Recommended methods for the primary attraction of visitors to the web-site. F model assessing the effectiveness of company web-site is the algorithm for its optimization.

Keywords: Internet; Internet-marketing; strategy; web-site; promotion; optimization (search for similar items in EconPapers)
Date: 2012
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