Reputation potential as a factor of trade enterprises development in Ukraine

Krasnokutskaya Natalya S. ()
Additional contact information
Krasnokutskaya Natalya S.: Kharkiv State University of Food Technology and Trade

Business Inform, 2012, issue 8, 97_100

Abstract: The article suggested information and methodological support for the research of reputation potential of trade enterprises. The problems of formation and the main trends of development of goodwill, brands and private labels of Ukrainian trade enterprises are identified.

Keywords: reputation; reputation potential; goodwill; private labels and brands (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.business-inform.net/pdf/2012/8_0/97_100.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:idp:bizinf:y:2012:i:8:p:97_100

Access Statistics for this article

Business Inform is currently edited by Ponomarenko Vladimir S.

More articles in Business Inform from RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics
Bibliographic data for series maintained by Khaustova Viktoriia ().