Improvement of Trade Enterprise's Consumer's Service with Account of Specific Requirements of Customers

Kovalenko Anna N. ()
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Kovalenko Anna N.: Donbas State Technical University

Business Inform, 2012, issue 9, 174_177

Abstract: The key factors of authentication of special purpose segments of most perspective consumers are investigate in the article. The recommendations on the improvement of trade enterprise's consumer's service with account of the individual approach to a customer were given.

Keywords: segmentation; consumer; service; individual approach; commodity assortment (search for similar items in EconPapers)
Date: 2012
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