Brand as a Part of the Strategic Development of Product

Ptashchenko Yelena V.
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Ptashchenko Yelena V.: Kharkiv National University of Economics

Business Inform, 2012, issue 9, 290_292

Abstract: The article deals with basic questions regarding terminology study the concepts of \"brand\" and \"brand management\", the main stages of the product based on brand and the right tools to do so. Also, the basic components of the brand to promote the formation of product strategy for the enterprise.

Keywords: brand; brand management; product strategy (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:idp:bizinf:y:2012:i:9:p:290_292

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