Analysis of Approaches to Formation of the Image Policy of a Region

Yachmenyova Valentyna M. () and Volobuyev Ihor V. ()
Additional contact information
Yachmenyova Valentyna M.: The National Academy of Environmental Protection and Resort Development
Volobuyev Ihor V.: The National Academy of Environmental Protection and Resort Development

Business Inform, 2013, issue 10, 167_172

Abstract: The article is devoted to analysis of modern approaches to the process of formation of image policy. It specifies main advantages and shortcomings of developments on formation of the image policy. The specified advantages would become a basis for formation and realisation of the image policy of a region. The article considers the existing regulatory acts, which regulate formation and realisation of the image policy in a certain region. It formulates main requirements to the process of formation of the image policy of a region. It shows specific features of formation of the image policy of a region. It identifies that formation of the concept of the image policy should be accompanied with the following conditions: image of a region should correspond with the strategy of development of a region in general; the image should be interconnected and exist at three levels: international (external image policy), state (institutional) and regional (for the population of a region).

Keywords: image strategy; image tactics; efficiency; concept; positioning (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.business-inform.net/pdf/2013/10_0/167_172.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:idp:bizinf:y:2013:i:10:p:167_172

Access Statistics for this article

Business Inform is currently edited by Ponomarenko Vladimir S.

More articles in Business Inform from RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics
Bibliographic data for series maintained by Khaustova Viktoriia ().