QR-technologies in Marketing Communication Activity of Trading Companies

Dubovyk Tetyana V. ()
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Dubovyk Tetyana V.: Kyiv National University of Trade and Economy

Business Inform, 2013, issue 10, 363_366

Abstract: The article offers creative solutions on integrated application of QR-codes with common technologies and with the help of Internet technologies in marketing communication activity of trading companies, which would allow increase the brand value of a trading company and its goods under own trade mark. It recommends to use QR-codes or bar-codes in retail trade on packing with transition to a mobile version of the Internet shop page. It characterises the process of use of QR-codes by users and gives proposals on application of QR-technologies in retail trade - provision of information through QR-codes to users, interaction with buyers with the help of QR-technologies through a software application created by a company and application in warehouse accounting by trading companies.

Keywords: QR-technology; QR-code; trading company; Internet; marketing communication activity (search for similar items in EconPapers)
Date: 2013
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