Methodical Approach to Assessment of the Structure of Demand on the Products of the Restaurant Industry Enterprises

Chorna Maryna V. () and Chatchenko Olga E. ()
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Chorna Maryna V.: Kharkiv State University of Food Technology and Trade
Chatchenko Olga E.: Kharkiv State University of Food Technology and Trade

Business Inform, 2013, issue 11, 212_216

Abstract: The article presents a methodical approach to assessment of the structure of demand on the products (services) of the restaurant industry enterprises and results of its approval. A characteristic feature of this approach is clear identification of stages and their logical consequence in the process of assessment (identification of the period of assessment - day, week, holidays, seasons; formation and systematisation of the information base by cost, quantitative and qualitative indicators; calculation of relative indicators of demand and income; building a matrix; and interpretation of results) and application of the "demand level / income level" matrix. Use of the proposed approach allows identification of an assortment structure of the restaurant industry enterprise by correlation of the realised demand and obtained income, which gives a possibility to form managerial decisions on its improvement and also allows assessment of efficiency of these measures.

Keywords: demand; restaurant industry enterprise; assessment; assortment structure (search for similar items in EconPapers)
Date: 2013
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