Criteria of Analysis of Products of Automakers in the Process of Strategic Marketing Provision of its Competitiveness

Yurynets Oksana V. () and Tomyuk Olesya Ya. ()
Additional contact information
Yurynets Oksana V.: National University "Lviv Polytechnic"
Tomyuk Olesya Ya.: National University "Lviv Polytechnic"

Business Inform, 2013, issue 12, 155_160

Abstract: The article conducts analysis of main methods of classification of automakers' products for analysing the products competitiveness in the market. It reveals key factors of influence upon the consumer in the process of car selection for further purchase. It studies modern tendencies in the auto market in Ukraine. It shows specific features of regional markets. It specifies main directions of improvement of the trade policy of domestic enterprises in accordance with modern tendencies of the branch. It formulates prospects of future studies regarding improvement of main components of the marketing complex directed at promotion of automakers' products.

Keywords: classification; competitiveness; marketing trade policy; automakers' products (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.business-inform.net/pdf/2013/12_0/155_160.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:idp:bizinf:y:2013:i:12:p:155_160

Access Statistics for this article

Business Inform is currently edited by Ponomarenko Vladimir S.

More articles in Business Inform from RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics
Bibliographic data for series maintained by Khaustova Viktoriia ().