Key Aspects of Company Competitiveness Management

Chumak Larisa F. () and Garkavaya Liliya V. ()
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Chumak Larisa F.: Ukrainian Engineering and Pedagogical Academy
Garkavaya Liliya V.: Ukrainian Engineering and Pedagogical Academy

Business Inform, 2013, issue 1, 212_215

Abstract: he article deals with the essence of the concepts of "competitive" and "competitive advantage". The main approaches to the management of enterprise competitiveness in the modern world are analyzed. It is concluded that the main needs of the modern enterprise management competitiveness is to determine scientific substantiation of strategic competitive advantage and the solution of the retention of the achieved level for a long time

Keywords: competition; competitiveness; competitive advantage; creating competitive advantage; strategic planning (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:idp:bizinf:y:2013:i:1:p:212_215

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