The Problems of Social Responsibility of Marketing in Developed Countries with a Market Economy and in Ukraine in a Protracted Global Economic Crisis

Orlov Pyotr A. ()
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Orlov Pyotr A.: Kharkiv National University of Economics

Business Inform, 2013, issue 1, 6_12

Abstract: It was grounded the conclusion that the widely held concept socially responsible marketing, which is based on reliance only on the growth of awareness of owners of enterprises and social initiatives can not be realized. This concept is a consequence of the commitment of its sponsors the doctrine of neoliberalism. Leading role in the development of socially responsible marketing should play an effective government regulation and public organizations for the protection of consumer rights. Effectiveness of state regulation is highly dependent on the quality of the economic system, the development of democracy in the country.

Keywords: economic systems; product quality; banks; crisis and the state of the economy; social responsibility; certification (search for similar items in EconPapers)
Date: 2013
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