Application of Marketing in Hotel Companies

Zubkova Marina S. ()
Additional contact information
Zubkova Marina S.: Taurida National V. I. Vernadsky University

Business Inform, 2013, issue 2, 290_298

Abstract: The article considers results of marketing research on application of marketing in hotel companies of the Crimea. Results of questionnairing showed insufficient qualification of marketing experts and availability of demand in them. Marketing research conducted by hotels are disconnected and episodic and are reduced to comparison of prices of competitors, study of questionnaires answered by hotel clients, history of hotel guests and are not of system character. It shows dependence of demand in specialists of this profile on types of companies, their size and age. It identifies approximate demand for marketing specialists.

Keywords: marketing expert; marketing research; demand; questionnairing; consulting companies (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.business-inform.net/pdf/2013/2_0/290_298.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:idp:bizinf:y:2013:i:2:p:290_298

Access Statistics for this article

Business Inform is currently edited by Ponomarenko Vladimir S.

More articles in Business Inform from RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics
Bibliographic data for series maintained by Khaustova Viktoriia ().