Use of International Experience in Formation of the System of Internal Marketing at Domestic Companies of the Service Sphere

Sagaydak Mikhail P. ()
Additional contact information
Sagaydak Mikhail P.: Kryvyi Rih Economic Institute of the Kryvyi Rig National University

Business Inform, 2013, issue 3, 226_230

Abstract: The article studies world experience of managing hired personnel and forming a system of internal marketing. It was revealed during the study of experience of American, Japanese and European companies that, in order to increase sales of products and services, they develop and implement programmes directed at increase of qualification of the contact personnel. It analyses the modern state of the process of realisation of new principles of conducting business and efficient organisation of labour of the contact personnel by domestic companies engaged in the service sphere. It identifies the main goal of realisation of the concept of internal marketing in operational activity of domestic companies of the service sphere and substantiates main vectors of their development with the use of internal marketing tools and HR management.

Keywords: service sphere; system; internal marketing; contact personnel (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.business-inform.net/pdf/2013/3_0/226_230.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:idp:bizinf:y:2013:i:3:p:226_230

Access Statistics for this article

Business Inform is currently edited by Ponomarenko Vladimir S.

More articles in Business Inform from RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics
Bibliographic data for series maintained by Khaustova Viktoriia ().