Modern Aspects of Development of Bank's Clienting Strategy

Bondarenko Alla F., Roskoshnaya Yelena A. () and Kosenko Viktoriya I.
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Bondarenko Alla F.: Ukrainian Academy of Banking of the National Bank of Ukraine
Roskoshnaya Yelena A.: Ukrainian Academy of Banking of the National Bank of Ukraine
Kosenko Viktoriya I.: Ukrainian Academy of Banking of the National Bank of Ukraine
Authors registered in the RePEc Author Service: Olena Roskoshna ()

Business Inform, 2013, issue 3, 313_318

Abstract: The article describes theoretical approaches to definition of the concept of relations marketing (clienting). It justifies urgency of introduction of client-oriented marketing approach in bank activity for provision of effective interrelation of the bank with its clients, development of long-term relations with the aim of stable economic development of a financial and credit institution. It considers practical possibilities of application of modern innovation technologies of the bank marketing.

Keywords: bank strategy; bank service; marketing; innovation technology; clienting; client-bank system (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:idp:bizinf:y:2013:i:3:p:313_318

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