Evolution of Interrelation Marketing Concept: Priorities, Conceptual Base, Dominating Logic

Petrichenko Pavel A.
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Petrichenko Pavel A.: Odessa National Economic University

Business Inform, 2013, issue 3, 367_372

Abstract: The article considers evolution of interrelation marketing concepts and systemises opinions of researchers about the loyalty concept. It specifies new directions of marketing activity. It identifies a new vector of relations within evolution of marketing concepts and the dominating logic. It justifies that effect from the use of interrelation marketing tools would allow the use of complement about requirements of clients and strengthen company positions in a new competitive field of goods and services. The article concludes that identification of the degree of attraction of consumers to marketing activity of a company serves as a prospect of further research in this direction.

Keywords: loyalty of clients; interrelation marketing; concepts; loyalty definitions; dominating logic (search for similar items in EconPapers)
Date: 2013
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