Economic Substantiation of Strategic Management of Company Competitiveness

Lupak Ruslan L. ()
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Lupak Ruslan L.: Lviv Academy of Commerce

Business Inform, 2013, issue 4, 320_325

Abstract: The article offers a variant of stage-by-stage formation and realisation of competitive strategy, which suits features of element division, envisages application of specific procedures and methodical substantiation and explains the system of selection of strategic behaviour of a company in a competitive environment. It systemises strategic goals of managing competitiveness of a company with respect to the levels of their performance (zero, first, second), interrelations (main, basic, and auxiliary goals) and sequence of actions. It describes typical strategies of achievement of competitive advantages of companies combining marketing approach (maximisation of coverage of the target market) and financial approach (maximisation of target profit through optimisation of costs).

Keywords: company competitiveness; strategic management; competitive strategies; competitive environment (search for similar items in EconPapers)
Date: 2013
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