Commercialisation of Innovation Products in the Real Sector of Economy

Firsova Svetlana G. (), Makhinich Anna A. () and Spirina Inna G. ()
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Firsova Svetlana G.: Kyiv National University named after T. Shevchenko
Makhinich Anna A.: Corporation "TSM Group"
Spirina Inna G.: Kyiv National University named after T. Shevchenko

Business Inform, 2013, issue 5, 100_105

Abstract: The article generalises practical experience of functioning of a domestic company in the market of Ukraine, studies effective combination of marketing and innovation activity of this company. It justifies expediency of identification of the strategy of managing innovations in the trade policy, assessment of results of marketing testing of innovation products by specific indicators. It offers methods of formation of a complex indicator of assessment of results of marketing testing of a new product for this company. It forms a matrix form of segmenting the market of an innovation product and implements it into practical activity of this company.

Keywords: innovation product; commercialisation of an innovation product; testing a new product; segmentation of the market of a new product (search for similar items in EconPapers)
Date: 2013
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