Process of Promotion of Innovation Products to the Market: Essence and Specific Features of Organisation

Kravchenko Tatyana I. ()
Additional contact information
Kravchenko Tatyana I.: Donetsk National University

Business Inform, 2013, issue 6, 150_155

Abstract: The article uses analysis of theoretical and practical approaches to organisation of the process of bringing finished products to the final customer, used in the domestic and foreign practices, in order to identify the essence and goal of the process of promotion of innovation products to the market, specifies stages of promotion of innovation products, marks out specific features of their organisation with consideration of specific features of the object of promotion - an innovation product. Detailed consideration of stages that are connected with formation of the potential market of innovation products and identification of the subjects that take part in promotion of innovation products to the market allows application of the proposed algorithm when promoting innovation products developed for the first time ever. Stage-by-stage study of the process of promotion of innovation products to the market allowed establishment of the fact that realisation of this process cannot be performed without a continuous management of the process.

Keywords: innovation products; process of promotion of innovation products to the market; stages of promotion; potential customers; subjects of promotion (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.business-inform.net/pdf/2013/6_0/150_155.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:idp:bizinf:y:2013:i:6:p:150_155

Access Statistics for this article

Business Inform is currently edited by Ponomarenko Vladimir S.

More articles in Business Inform from RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics
Bibliographic data for series maintained by Khaustova Viktoriia ().