Instruments of Managing Strategic Stability of a Company

Porozhnyak Olga A. () and Yeltsova Irina V. ()
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Porozhnyak Olga A.: Kharkiv National University of Economics
Yeltsova Irina V.: Kharkiv National University of Economics

Business Inform, 2013, issue 6, 367_371

Abstract: The article justifies a necessity of formation of instruments of managing strategic stability of a company, which is considered from two points of view: from the position of the desired state of a company, caused by strategic goals, plans and vision, and from the position of ability of a company to achieve the set goals under any condition, connected with preservation and development of competitive advantages, adaptation to the changed conditions, changes and realisation of strategic intentions. The article identifies the essence of the "strategic intentions of a company" notion and specifies priority directions of their formation, which correspond with main components of strategic stability (production, personnel, organisation, innovation and ecological ones). Ambiguity in understanding strategic intentions is connected, first of all, with the essence of activity of the companies, their mission and strategic stability. The article offers an approach to formation of instruments of managing strategic stability of a company, which includes directions of adaptation, adaptation processes, strategic intentions and strategic measures.

Keywords: management instruments; strategic stability; strategic intentions; organisation abilities; competitive advantages (search for similar items in EconPapers)
Date: 2013
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