Modelling Development of a Small Company under Competitive Market Conditions

Sherstennikov Yuriy V. ()
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Sherstennikov Yuriy V.: Dnipropetrovsk National University named after O. Gonchar

Business Inform, 2013, issue 7, 129_135

Abstract: The article conducts an economic and mathematical model of production activity of a small company. The model takes into account interconnection between parameters of production and current characteristics of the market. The article conducts model studies of impact of advertising campaign on a small company development. The detailed information about market conditions, which is contained in the model, gives a possibility to perform optimisation of an advertising campaign and achieve a desired economic result.

Keywords: modelling; development; competition; market; stability of decisions (search for similar items in EconPapers)
Date: 2013
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