Innovativeness of Organisational Culture as an Instrument of Increase of Effectiveness of Innovation Activity

Ostroverkhova Galina V. ()
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Ostroverkhova Galina V.: Kharkiv National University of Economics

Business Inform, 2013, issue 8, 101_105

Abstract: The article grounds influence of organisational culture of an enterprise upon effectiveness of its innovation activity, analyses the modern state of studies in the field of innovativeness of organisational culture of enterprises. It offers the author's approach to definition of the organisational culture on the basis of a parallel morphological analysis of "culture" and "organisational culture" notions. It offers a structurisation of the organisational culture, which allows development of more effective instruments of management of innovation activity. It grounds a necessity of differentiation of the use of "innovation culture" and "innovativeness of organisational culture" terms. It develops a conceptual approach to analysis and methods of changing the level of innovativeness of organisational culture at an enterprise.

Keywords: innovations; innovation activity; organisational culture; innovativeness of organisational culture (search for similar items in EconPapers)
Date: 2013
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