Concept of Assessment of Demand on the Products of the Catering Industry Companies

Chorna Maryna V. () and Chatchenko Olga E. ()
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Chorna Maryna V.: Kharkiv State University of Food Technology and Trade
Chatchenko Olga E.: Kharkiv State University of Food Technology and Trade

Business Inform, 2013, issue 8, 185_191

Abstract: The article presents the author's concept of assessment of demand on products (services) of the catering industry companies. A specific feature of this concept is the vision of assessment of demand on products (services) of the catering industry companies under modern conditions of development of the national economy with consideration of specific features of demand in the domestic market of culinary products through the prism of the aggregate of goals of assessment. In accordance with the specified aggregate of goals, the article clearly identifies the aggregate of necessary (system, complex, process, target) and expedient (structural and functional, dynamic) approaches; justifies the system of mandatory principles consisting of three sub-systems - common, market, special principles; offers criteria of assessment of demand (correspondence, stability, intensity); creates a system of its information support that includes sub-systems of external and internal information. Implementation of this concept would allow the catering industry companies to identify availability, level and specific features of demand in the market of culinary products, which would correspond with formation of effective competitive strategy.

Keywords: demand; catering industry company; concept of assessment of demand (search for similar items in EconPapers)
Date: 2013
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