Factors that Determine Competitive Strategies of Trading Companies of Consumer Co-Operation

Tyagunova Nataliya M. ()
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Tyagunova Nataliya M.: Poltava University of Economics and Trade

Business Inform, 2013, issue 8, 199_203

Abstract: The article studies internal and external factors of functioning of trading companies of consumer co-operation. It offers author's vision of the essence and specific features of influence of these factors upon further development of competitive strategies of development of companies under modern economic conditions. In particular, the external factors that influence formation of competitive strategies of trading companies of consumer co-operation are as follows: state of the macro-environment, market situation, direct competitors, state of the public opinion and consumer behaviour. The internal factors that influence formation of competitive strategies of trading companies of consumer co-operation are as follows: parameters of strategic alternatives of companies, communication orientation of activity of trading companies, skills and resources, strengths and weaknesses of the use of marketing possibilities.

Keywords: trading companies; consumer co-operation; macro-environment; market situation; competitors; consumers; public opinion; marketing; strategic alternatives (search for similar items in EconPapers)
Date: 2013
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