Competitive Intelligence and Consolidation of Marketing Information in the System of Management of Integrated Corporate Structures

Cherkashina Maya Viktorovna and Naumenko Mariya A.
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Cherkashina Maya Viktorovna: Academy of Interior Ministry of Ukraine
Naumenko Mariya A.: Academy of Interior Ministry of Ukraine

Business Inform, 2013, issue 8, 357_361

Abstract: The leading tendency of the modern stage of development of the world economy, which determines its development, is globalisation. Processes of globalisation of the most important spheres of life and activity of the humanity have impact on the mechanisms of formation of economic subjects. Such conditions of enterprise functioning cause a necessity of concentration and integration of industrial and bank capital, in other words, appearance of organisational forms of unification of economic subjects - creation of integrated corporate structures, which is the basis for sustainable development and functioning of Ukrainian industry. Financial management, based on consolidated information and process of its creation - competitive intelligence, takes the leading place in the system of management of integrated corporate structures. The article identifies the role and place of competitive intelligence in the process of creation of consolidated marketing information in the system of management of integrated corporate structures.

Keywords: competitive intelligence; consolidated information; marketing information; integrated business structures (search for similar items in EconPapers)
Date: 2013
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