Procedure of Improvement of the Marketing Mechanism of Introduction of Innovation Developments

Tsapuk Olena Yu. ()
Additional contact information
Tsapuk Olena Yu.: National Technical University of Ukraine "Kyiv Polytechnic Institute"

Business Inform, 2014, issue 1, 338_344

Abstract: The article considers the modern state of the power industry and its place in the Ukrainian economy as a basis of sustainable development and competitiveness of the country with consideration of high power intensity of the national gross domestic product. It analyses barriers on the way to increase of power efficiency of the country and pays special attention to the mechanism of implementation of innovation developments and also role of investment and innovation components of programmes of power saving and development of the Ukrainian power industry. It reviews modern scientific approaches to interpretation of the "marketing mechanism" notion, considers essence of the mechanism of implementation of innovation developments in the context of interconnection with marketing and offers a new definition of the marketing mechanism of implementation of innovation developments. It offers and justifies the procedure of improvement of the marketing mechanism of implementation of innovation developments, which takes into account key determinants of external and internal environments, is based on the use of economic and mathematical methods, which allow forecasting behaviour of an industrial consumer, identification of measures on improvement of the organisational and economic provision of implementation of innovation developments and increase of competitiveness of power engineering enterprises.

Keywords: innovation development; marketing mechanism of introduction of innovation developments; procedure; elasticity of expected profit; consumer behaviour (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.business-inform.net/pdf/2014/1_0/338_344.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:idp:bizinf:y:2014:i:1:p:338_344

Access Statistics for this article

Business Inform is currently edited by Ponomarenko Vladimir S.

More articles in Business Inform from RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics
Bibliographic data for series maintained by Khaustova Viktoriia ().