Application of Specific Features of Industrial Products when Forming and Developing Brands of Industrial Enterprises

Yatsentiuk Stanislav V. ()
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Yatsentiuk Stanislav V.: National Mining University

Business Inform, 2014, issue 3, 155_160

Abstract: The article analyses and structures approaches and principles of formulation of industrial products. It offers classification of goods and markets of industrial products by their characteristics and participants. It identifies main participants that make decisions at B2C and B2B markets and characterises their specific features and motivation when making decisions on purchase of products of industrial enterprises. It studies and analyses indicators of development of domestic markets of consumer goods and market of industrial products and dynamics of development of their relation in retrospective view.

Keywords: industrial products; B2C and B2B markets; brand; industrial enterprise; decision making centre (search for similar items in EconPapers)
Date: 2014
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