Innovations in Marketing: Imagographic Market Segmentation of Tourist Services

Reshetnyak Yelena I.
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Reshetnyak Yelena I.: Kharkiv University of Humanities

The Problems of Economy, 2010, issue 3, 63_65

Abstract: The analysis of existent experience of segmenting of tourist services and possibility of application of the innovative marketing going is carried out near segmenting with the use of imagografic of variable and technology of mythology design in the process of selection of groups of users.

Keywords: marketing; imagographic market segmentation; tourist services; mythology design (search for similar items in EconPapers)
Date: 2010
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