Strategy of Customer-Centred Orientation of Transport Holding

Popova Nadezhda V.
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Popova Nadezhda V.: Kharkiv Institute of Trade and Economics of Kiev National University of Trade and Economics

The Problems of Economy, 2010, issue 4, 78_82

Abstract: The questions of forming of customer focus of the transport-logistic holding are considered on the basis of development of strategic directions of marketing activity and system of service of customers.

Keywords: transport holding; marketing activity; service of customers (search for similar items in EconPapers)
Date: 2010
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