Positioning of Health and Recreation Institutions of the Autonomous Republic of Crimea in the Resort Area of Great Yalta

Viktoria Khaustova () and Gorbatova Yevgeniya. F.
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Gorbatova Yevgeniya. F.: Research Centre of Industrial Problems of Development of NAS of Ukraine

The Problems of Economy, 2011, issue 2, 47_54

Abstract: The article considers the essence of the process of positioning as one of the most important components of marketing strategy development. It suggests the scheme of implementation of the given process and made the positioning of health and recreation institutions of the Autonomous Republic of Crimea in the resort area of Great Yalta according to the "pricequality" criterion.

Keywords: health and recreation institutions; marketing; positioning; Autonomous Republic of Crimea; Great Yalta (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:idp:redpoe:y:2011:i:2:p:47_54

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