Strategic marketing audit in business management

Yalovega Natalya I.
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Yalovega Natalya I.: Poltava University of Economics and Trade

The Problems of Economy, 2011, issue 4, 87_90

Abstract: The author of the article presents own definition of the term "strategic marketing audit", identifies its goals and aims and considers stages of the process of strategic marketing audit.

Keywords: strategic marketing audit; business management (search for similar items in EconPapers)
Date: 2011
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