Formation of the advertising budget of the enterprise in the course of marketing communications

Polyakova Yana A.
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Polyakova Yana A.: Kharkiv National University of Economics

The Problems of Economy, 2012, issue 1, 86_91

Abstract: The science research is approached to substantiation the advisability of using the existence methods of enterprise advertising budget defining on the base of recognizing criteria of choice optimization.

Keywords: advertising budget; marketing communications; criteria of choice optimization (search for similar items in EconPapers)
Date: 2012
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