Analyses of efficiency of marketing strategies of advance of bank products

Lepeiko Tatyana I. and Kotelevska Yuliya V.
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Lepeiko Tatyana I.: Kharkiv National University of Economics
Kotelevska Yuliya V.: Kharkiv Institute of Banking of the University of Banking of the National Bank of Ukraine

The Problems of Economy, 2012, issue 1, 96_100

Abstract: The analysis of charges of banks is conducted on marketing. The indexes of efficiency of marketing's measures are expected. Key requirements are certain to forming of marketing strategy of advancement of bank products.

Keywords: marketing strategies; bank products; charges on marketing; efficiency of marketing's measures (search for similar items in EconPapers)
Date: 2012
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