Application of the Analysis of Hierarchy Process to Evaluate the Marketing Activities of Commercial Enterprises

Yevstrat Dmitriy I. and Kushneruk Yuriy I.
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Yevstrat Dmitriy I.: Kharkiv National University of Internal Affairs
Kushneruk Yuriy I.: Academy of Interior Ministry of Ukraine

The Problems of Economy, 2012, issue 2, 66_71

Abstract: The problem of evaluation of marketing activity of trading companies with the analytic hierarchy process.

Keywords: analysis of hierarchy; marketing activities; trading enterprise (search for similar items in EconPapers)
Date: 2012
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