Marketing researches of price risks of industrial enterprise

Oklander Tatyana O. ()
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Oklander Tatyana O.: Odessa National Polytechnic University

The Problems of Economy, 2012, issue 3, 141_146

Abstract: The methods of authentication of marketing price risks that are based on determination of price elasticity of demand and price sensitiveness of consumers are considered in the article. It is offered to for an estimation price elasticity of demand to apply the methods of analysis of dynamics of sales, analysis of these panel researches, market tests, expert questioning. For the estimation of price sensitiveness of consumers to use methods that are base on two methodical approaches : monadic and comparative. Reasonably, that the use of these methods industrial enterprises will assist the increase of management efficiency price risks and the same are their minimizations or avoidances.

Keywords: marketing researches; price risks; industrial enterprise; elasticity of demand (search for similar items in EconPapers)
Date: 2012
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