Theoretical and Methodological Approaches to the Formation of Prices of Company

Timofeev Vladimir N. and Mardus Natalya Yu. ()
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Timofeev Vladimir N.: National Technical University "Kharkiv Polytechnic Institute"
Mardus Natalya Yu.: National Technical University "Kharkiv Polytechnic Institute"

The Problems of Economy, 2012, issue 4, 141_145

Abstract: The article deals with the theoretical and methodological principles for the price formation during the period of market relations. Theoretical and methodological basis of the study served as the theory of marketing and scientific methods of scientific knowledge. In order to justify the high level of scientific accuracy to the definition of the strategy and tactics of pricing has been investigated the concept of "price policy", "pricing strategy" and "pricing tactics" as the result revealed differences in some of these concepts by scientists of the field of research, which suggests a certain ambiguity about in the interpretation of certain concepts. An association between has been established these concepts. Supporting the claim that the price strategy is a means of achieving competitive strategies of the company, and pricing is an element of marketing. In addition, for effective pricing there is a need to introduce a systematic approach, which is a well-structured scheme of the formation of the strategy and tactics of pricing in marketing with certain components of the system, the interrelation and the logical sequence of which may be the key of successful result in the formation of pricing mechanism in the system of strategic marketing. Requested to carry out the practical pricing activities of modern enterprises with marketing point.

Keywords: price; pricing policy; strategy and tactics of pricing (search for similar items in EconPapers)
Date: 2012
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