Cost Optimization of Industrial Enterprises of Building Materials

Belovodskaya Alena A. ()
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Belovodskaya Alena A.: Sumy State University

The Problems of Economy, 2012, issue 4, 158_162

Abstract: The paper has proved that one of the directions of increasing profitability of construction materials industry enterprises' activity can be optimizing costs dealing with sales. Tools of neuro-linguistic programming (NLP) or so called sensor marketing have been proposed for use to choose the most effective technology of market promoting construction materials. Use of method of solving optimization tasks in mathematical programming has allowed getting a ranked series of NLP measures for decreasing efficiency as follows: sound design of trade zones, conducting trainings for staff, design of shop windows and interior, use of merchandising principles.

Keywords: construction complex; construction materials industry enterprises; costs; sales costs; sales costs optimization; marketing mix 5P; neuro-linguistic programming measures. (search for similar items in EconPapers)
Date: 2012
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