Marketing Aspects of Competition in the Retail Industry of Ukraine

Sokolova Yuliya A. ()
Additional contact information
Sokolova Yuliya A.: Zaporizhzhya National Technical University

The Problems of Economy, 2012, issue 4, 99_102

Abstract: The article carries out analysis of the current state of competition in the retail industry of Ukraine. The usage of Ukrainian companies marketing activities and tools to strengthen the competitive impact on the market. Marketing strategy of price image of Ukrainian retailers creation are proposed in case to enhance the competitive position and confrontation expansion of foreign retailers. There is a need for further study issues related to the development of measures to improve the attractiveness of the Ukrainian retail industry to the growth of international retailers, which will increase the level of competition in the industry and have a positive impact on the Ukrainian consumers.

Keywords: industry; competition; marketing; retail; strategy; price image (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.problecon.com/pdf/2012/4_0/99_102.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:idp:redpoe:y:2012:i:4:p:99_102

Access Statistics for this article

The Problems of Economy is currently edited by Kizim Nikolay A.

More articles in The Problems of Economy from RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)
Bibliographic data for series maintained by Alexey Rystenko ().