Marketing strategy of brand management

Fayvishenko Diana S. ()
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Fayvishenko Diana S.: Donetsk National University of Economy and Trade named after M. Tugan-Baranovsky

The Problems of Economy, 2013, issue 1, 261_265

Abstract: The article proves that the task of development of the marketing strategy is a process of search for instruments and mechanisms of creation of strong brands, combination of which ensures maximal economic effect in current market situation and in future.

Keywords: brand-management; branding; optimisation; trade mark; economic effect (search for similar items in EconPapers)
Date: 2013
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