Instruments of increase of demand on products of agricultural companies in the local market

Kovalenko Olga Yu. ()
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Kovalenko Olga Yu.: Southern Slavic Institute of the Kiev Slavonic Studies University

The Problems of Economy, 2013, issue 1, 81_90

Abstract: The article considers the essence of the remarketing notion and substantiates its content, which is a system of management of demand on products in an agricultural company. It uses experience of developed countries to identify practical tools of remarketing and to consider a possibility of its use in domestic companies. It develops a system of measures for increase of demand on products of agricultural companies in the local market with the use of remarketing methods.

Keywords: remarketing; management of demand; agricultural companies; forecasting; assessment of seasonal changes; model of sales of products on credit (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:idp:redpoe:y:2013:i:1:p:81_90

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