Interconnection of the development strategy and motivation system at enterprises

Yermolenko Oleksiy A. ()
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Yermolenko Oleksiy A.: Kharkiv National University of Economics

The Problems of Economy, 2013, issue 4, 285_291

Abstract: Personnel is the most important resource of an enterprise, under conditions of limited resources and for ensuring competitive advantages in the market, which allows, by means of the efficient system of motivation (which should be a component of the enterprise strategic development), solution of main strategic tasks of an enterprise - increase of efficiency and effectiveness of the personnel labour, which, in its turn, is an important factor of the enterprise development in general. The article analyses interconnection of the enterprise development strategy and personnel management strategy by means of formation of the personnel strategy, which allows setting reference points in the sphere of personnel management for a long period and formulation of the personnel strategy. The article considers the system of enterprise motivation in the format of the balanced scorecard, which is presented through setting up a strategic chart, which is based on four components of achievement of strategy, namely: finance, clients, internal business processes and human capital. It considers interconnection of the development strategy with the key indicators of efficiency of enterprise activity, which specifies essence of strategic goals. It justifies connection of balanced scorecard with the system of motivation at enterprises by means of identification of indicators (that identify the result of achievement of certain strategic goals of an enterprise) and a motivation measure (in accordance with the results of achievement of goals).

Keywords: strategy; motivation; personnel strategy; balanced scorecard; key scorecard (search for similar items in EconPapers)
Date: 2013
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