Navigating the financial landscape: financial knowledge and financial literacy behaviours among rural Indians

V.M. Vijay Kumar and J.P. Senthil Kumar

American Journal of Finance and Accounting, 2024, vol. 8, issue 2, 116-149

Abstract: This research aims to investigate the influence of financial knowledge on responsible financial behaviours in rural India using the Theory of Planned Behaviour framework. The study seeks to understand how financial knowledge affects individuals' intentions and actions related to financial decisions from a specific perspective. This study investigates the influence of financial knowledge on financial behaviours in rural India. The study demonstrates a positive correlation between financial knowledge and financial literacy behaviours. Path analysis further reveals a direct positive impact of financial knowledge on both behavioural intentions and financial literacy behaviours. These findings suggest that interventions to enhance financial knowledge and positive financial attitudes can effectively improve financial literacy behaviour in rural India. Policymakers are encouraged to allocate resources to design and implement targeted financial education programs in rural areas. This research is original in its focus on rural India, highlighting the need for customised interventions to foster responsible financial behaviours and reduce financial vulnerabilities.

Keywords: financial knowledge; financial literacy; financial behaviour; structural equation modelling; TPB; theory of planned behaviour; financial well-being. (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=141560 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:amerfa:v:8:y:2024:i:2:p:116-149

Access Statistics for this article

More articles in American Journal of Finance and Accounting from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().