Bundling in a supply chain: insights and implications

Chirag Surti and Elkafi Hassini

European Journal of Industrial Engineering, 2012, vol. 6, issue 5, 542-571

Abstract: The impact of bundling of products in a supply chain has not been studied in the operations management literature. Furthermore, the existing models on bundling have analysed the impact of bundling on the retailer's profits and ignored its impact on the supplier's operations. We consider an analytical model of a two-product supply chain, consisting of a retailer and a supplier selling these products either as components or as a bundle to the consumer. We analyse different bundling scenarios and determine a bundling fee that would allow the supply chain partners to use bundles to coordinate their operations to maximise their joint profits. [Received 29 June 2010; Revised 14 December 2010; Accepted 9 March 2011]

Keywords: product bundling; coordination; supply chain management; SCM; pricing; retail operations; inventory management; operations management. (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=48852 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:eujine:v:6:y:2012:i:5:p:542-571

Access Statistics for this article

More articles in European Journal of Industrial Engineering from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().