Big data in SMEs – findings of an empirical study

Bernd Britzelmaier, Carolin Graue and Matthias Sterk

Global Business and Economics Review, 2020, vol. 22, issue 1/2, 115-134

Abstract: The aim of this study is to provide an analysis of the relevance, challenges and potentials of big data analytics for small and medium-sized enterprises (SMEs) in Germany. Big data is a comparatively young topic and the literature indicates that little research has addressed big data in SMEs in a German context. Given the lack of knowledge in this field, this paper follows a rather explorative approach. Based on literature review there is a research gap for SMEs in terms of relevance of big data analytics, of affiliated challenges and risks as well as opportunities and potentials and responsibility issues. Following a multi-perspective approach, twelve experts with various backgrounds were interviewed in order to get a holistic view of the topic. Half of them are employed in SMEs, whereas the other six experts come from external consultancies and academic institutions.

Keywords: big data analytics; small and medium-sized enterprises; SMEs; relevance; challenges; potentials; Germany. (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ids:gbusec:v:22:y:2020:i:1/2:p:115-134

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